May 26, 2023

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The cars with the highest dealer markups in each state

The cars with the highest dealer markups in each state

Savvy consumers should avoid buying these new cars

(iSeeCars) — Although the new car supply chain is steadily improving, new cars continue to be priced well above MSRP (Manufacturer’s Suggested Retail Price). A new iSeeCars study found that the average new car price is 8.8 percent over MSRP, and some vehicles are priced well above this average. 

Here are the new cars that are priced the highest above MSRP in each state.

The New Car Priced the Highest Over MSRP in Each State- iSeeCars
State Vehicle % Above MSRP $ Above MSRP
Alabama Jeep Wrangler 24.1% $8,593
Alaska Jeep Wrangler Unlimited 30.5% $12,640
Arizona Porsche Macan 29.1% $16,914
Arkansas Jeep Wrangler Unlimited 27.0% $12,209
California Genesis GV70 29.3% $12,767
Colorado Genesis GV70 30.1% $12,933
Connecticut Jeep Wrangler 25.4% $9,285
Delaware Cadillac CT5-V 34.7% $19,453
Florida Lexus RX 350h 25.6% $12,528
Georgia Mercedes-Benz G-Class 44.6% $76,594
Hawaii Genesis GV70 31.3% $13,794
Idaho Jeep Wrangler Unlimited 27.4% $12,360
Illinois Genesis GV70 28.4% $12,191
Indiana Genesis GV70 32.9% $14,100
Iowa Jeep Wrangler 26.6% $9,428
Kansas Genesis GV70 25.5% $12,113
Kentucky Genesis GV70 29.5% $12,645
Louisiana Jeep Wrangler 25.0% $8,549
Maine Jeep Wrangler Unlimited 29.9% $12,182
Maryland Genesis GV70 26.5% $12,064
Massachusetts Porsche Taycan 30.4% $28,716
Michigan Mercedes-Benz GLB 24.0% $9,840
Minnesota Genesis GV70 27.6% $11,843
Mississippi Jeep Wrangler 30.6% $10,316
Missouri Genesis GV70 29.5% $12,640
Montana Jeep Wrangler Unlimited 33.1% $13,344
Nebraska Genesis GV70 31.2% $13,375
Nevada Ford Maverick 27.6% $7,424
New Hampshire Genesis GV70 28.2% $12,562
New Jersey Genesis GV70 25.7% $11,716
New Mexico Jeep Wrangler 28.7% $9,838
New York Genesis GV70 26.4% $12,154
North Carolina Genesis GV70 26.7% $11,447
North Dakota Jeep Wrangler Unlimited 25.6% $11,489
Ohio Genesis GV70 27.0% $11,616
Oklahoma Genesis GV70 29.3% $13,401
Oregon Chevrolet Camaro 27.9% $9,953
Pennsylvania Porsche Taycan 28.1% $26,724
Rhode Island Jeep Wrangler Unlimited 25.0% $11,046
South Carolina Genesis GV70 31.2% $13,624
South Dakota Jeep Wrangler Unlimited 18.6% $8,800
Tennessee Jeep Wrangler 27.6% $9,829
Texas Porsche Taycan 30.6% $27,771
Utah Genesis GV70 30.1% $12,917
Vermont Jeep Wrangler Unlimited 28.0% $11,866
Virginia Genesis GV70 29.3% $12,969
Washington Genesis GV70 27.2% $11,942
West Virginia Jeep Wrangler Unlimited 29.0% $12,548
Wisconsin Genesis GV70 27.5% $11,786
Wyoming Jeep Wrangler Unlimited 23.3% $10,642
  • The Genesis GV70 luxury compact SUV is the vehicle with the highest dealer markup in the most states with 22. 
  • The vehicle with the highest markup across all states is the Mercedes-Benz G-Class, which is priced 44.6 percent above MSRP in Georgia.
  • Luxury SUVs are the most represented vehicle type, accounting for the highest marked-up vehicles in 29 states.

What Does This Mean for Consumers?

New car buyers can expect to pay higher-than-average prices for vehicles that are in high demand. The best way to avoid paying over sticker price is to broaden your search radius and consider similar vehicles that may not be as overpriced. Additionally, consumers in some cases can avoid markups by ordering directly from the manufacturer.

More from iSeeCars:

Methodology analyzed over 12 million new car sales from February 2022 through February 2023. The average list prices of new cars, as well as the average of their MSRPs, were aggregated by month, as well as by body style and model. Heavy-duty vehicles and low-volume models were excluded from further analysis. The differences between average prices and average MSRP were expressed as percentage differences. 

About iSeeCars is a data-driven car search and research company that helps shoppers find the best car deals by providing key insights and valuable resources, like the iSeeCars VIN check report and Best Cars rankings. has saved users over $372 million so far by applying big data analytics powered by over 25 billion (and growing) data points and using proprietary algorithms to objectively analyze, score and rank millions of new cars and used cars.

This article, The Cars With the Highest Dealer Markups by State, originally appeared on