Jeep Wrangler SUV at $115,000 is most expensive ever

CHICAGO – Jeep on Thursday disclosed its most highly-priced Wrangler SUV ever, topping much more than $115,000.

The limited-version automobile is the 2023 Wrangler Rubicon 392 20th Anniversary with large-duty off-road parts customization from upfitter American Expedition Autos.

Only 150 of the AEV SUVs will be generated as aspect of a broader 20th Anniversary selection of Wrangler’s well-liked Rubicon design. Automakers this kind of as Stellantis, Jeep’s parent enterprise, have of late been screening their pricing ability on superior-conclusion and particular-edition versions.

“We are testing a various level for guaranteed but the aftermarket is executing that now,” Jim Morrison, senior vice president and head of Jeep brand North The us, advised CNBC for the duration of an job interview at the Chicago Car Show. “Capacity is the king for Wrangler, and we’re looking at it happening a ton much more and we’re happy to be a section of it.”

Jeep owners additional than any some others in the automotive marketplace are effectively-recognized for adding substantial quantities of accessories and aftermarket parts to their SUVs.

The new car or truck is run by a V8 engine with 470 horsepower and 470 lbs .-feet of torque that can speed up -60 mph in about 4.5 seconds, according to the business.

Off-street elements involve 37-inch tires and special AEV lights, bumpers, skip plates, shocks and other devices for scaling rocks and other tough terrain.

The record-breaking $115,668 price tag tag is for the Jeep-AEV car. The 2023 Wrangler Rubicon 392 20th Anniversary automobile, without the additional off-roading ability, commences at $94,485. A plug-in hybrid electrical version of the 20th Anniversary Wrangler Rubicon SUV starts at $71,380. All pricing consists of obligatory logistics and location expenses.

All of the automobiles element special-edition styling and badging for the 20th Anniversary of the Rubicon designs, which are named right after a renowned path in California. They also consist of a new seven-slot grille, beadlock-able wheels, 83-piece resource kit and other options.

Buying for the vehicles will commence later on this thirty day period, in accordance to Jeep. They are predicted to arrive in Jeep dealerships throughout the next quarter.