Advance Auto Parts Advances Into IndyCar With Sponsorship Deal

Progress Vehicle Parts is a single of the major automotive aftermarket pieces businesses in the nation. The organization is advancing its concept more by agreeing to a partnership with IndyCar.

Advance Auto Parts
AAP
(NYSE: AAP), introduced a multiyear settlement to become the official sponsor of IndyCar’s checkered flag utilized at every single NTT IndyCar Collection race by the 2025 time. Progress Automobile Areas will also grow to be the formal automotive aftermarket organization for IndyCar.

The partnership connects Advance’s distinct emblem, which features the checkered flag icon, with the legendary flag NTT IndyCar motorists fight for at the end of each and every race.

As a result of the agreement, Advance also gets to be the official automotive aftermarket retail lover of IndyCar and Indianapolis Motor Speedway (IMS).

Advance’s marks will be exhibited on the iconic IMS Scoring Pylon and other electronic boards all through the “Racing Money of the World” for its signature events, like the Indianapolis 500 presented by Gainbridge in May perhaps and the Brickyard Weekend tripleheader in August.

“We’re honored to welcome Progress Automobile Components to both equally the IndyCar and Indianapolis Motor Speedway families,” reported Mark Miles, president & CEO Penske Enjoyment Corp. “Advance is a entire world-class and hugely respected model, and the fantastic associate emblem to display screen on the checkered flag welcoming our NTT IndyCar Collection motorists to the finish-line at the legendary Property of Bricks and throughout all of our functions.”

There is also a charitable ingredient to Advance’s partnership with IndyCar in the course of the 2023 year. As race-successful drivers strategically use “advance” as a verb in their submit-race interviews, Progress will reward winning motorists a money prize to be donated to a charity of their alternative.

That is a special way to assure product or service placement.

“It’s a privilege to associate the Progress manufacturer and our checkered flag with those people used at the Indianapolis 500 and every IndyCar race,” mentioned Jason McDonell, Advance’s govt vice president of merchandising, promoting, and eCommerce. “We know IndyCar followers are unbelievably passionate about the activity, its heritage and foreseeable future.

“Whether they are highway-tripping to the up coming race or tackling their every day commute, race followers know we’ll be completely ready with high-quality vehicle parts and qualified tips to assistance them progress to their very own checkered flag.”

Advance and IndyCar also will staff up on a exclusive content material series viewable on the NTT IndyCar Series’ Facebook, Twitter, and Instagram. Major into every race weekend, IndyCar will generate a online video emphasize reel celebrating the most remarkable wins and checkered flag moments at that observe, providing race followers an chance to witness some of car racing’s most historic wins though archived footage.

The 2023 NTT IndyCar Sequence period begins with the Firestone Grand Prix of St. Petersburg introduced by RP Funding on Sunday, March 5 (Noon ET on NBC, Peacock, IndyCar Radio Network).