February 4, 2023

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The Cars Maniacs

Advance Auto Parts Named 2022 NASCAR Marketing Achievement Award Recipient

Advance Automobile Areas, the “Official Auto Areas Retailer of NASCAR,” will be awarded the 2022 Advertising and marketing Achievement Award nowadays at the NASCAR Sector Awards Reception for the duration of NASCAR Champion’s 7 days in Nashville.

In its third time as an Formal Husband or wife, Progress has shown its dedication to grassroots racing, supporting drivers and tracks in neighborhood communities throughout the United States and Canada. The entitlement companion of the Progress Auto Components Weekly Series (NAAPWS), Progress most just lately partnered with the NASCAR Drive for Range Driver Enhancement Merge, building new storytelling chances, and supporting to livestream the party for the very first time in application record.

“Advance Car Components is pretty honored to obtain this award,” explained Jason McDonell, govt vice president of merchandising, advertising and e-commerce at Advance. “Since starting to be a partner of NASCAR, our group has been focused on supporting grassroots racing by courses like Progress My Monitor Problem and the Drive for Diversity Combine. As the Official Vehicle Sections Retailer of NASCAR, we glance forward to our continued partnership, top programs that progress neighborhood racing although serving as the car components service provider of preference for race enthusiasts.”

For a next time, Advance promoted the “Advance My Observe Obstacle,” concentrating on local racetracks and communities to raise recognition of and rejoice grassroots racing. Through a client voting method, the business awarded Jennerstown Speedway a $50,000 prize, distributing 6,000 tickets to nearby Advance stores for cost-free admission to the speedway’s celebration event. The system produced far more than 220 thousand impressions on NASCAR.com and NASCAR social media channels.

“Since turning into an formal husband or wife, Advance Car Sections has been a major supporter of grassroots racing, elevating awareness of local racing communities and delivering young motorists with the option to showcase their talent,” reported Michelle Byron, vice president, partnership promoting at NASCAR. “After a short while ago wrapping the 2022 Advance Car Pieces Travel for Variety Incorporate, we’re thrilled to see what is following as they continue to obtain imaginative approaches to develop their presence in the sport.” 

Soon after introducing a new model campaign in June with its No. 1 fan Ed Vance, Advance hosted Ed at the Coke Zero Sugar 400 at Daytona Intercontinental Speedway and captured live information with him throughout the weekend. In a issue of months, Vance rapidly commenced to be acknowledged at tracks, starting to be a staple character between race admirers. 

Closing out the yr, Advance served as the primary sponsor of the NASCAR Drive for Variety Driver Growth Blend, continuing to develop its existence in the activity. Advance was on-website in the course of the celebration, capturing articles as drivers well prepared for and participated in the merge. By their sponsorship, the corporation gave NASCAR the potential to appraise further drivers for the mix as the league also chosen extra winners in comparison to preceding decades. 

This is the to start with time Progress has been awarded the NASCAR Advertising Achievement Award. Preceding winners contain Anheuser-Busch, Comcast Coca-Cola Fox Sporting activities and NBC Sports activities Mars, Incorporated Mobil 1 and Toyota.

NASCAR’s Champion’s 7 days in Nashville will air at 8 p.m. ET on Saturday, Dec. 3 on Peacock. For a lot more details, be sure to visit nascar.com/championsweek.