March 30, 2023

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Advance Auto Parts Earns NASCAR Marketing Achievement Award

Advance Auto Parts Earns NASCAR Marketing Achievement Award



The NASCAR Cup Sequence at Pocono Raceway. (Pocono Raceway photograph)

DAYTONA Beach, Fla. — Advance Vehicle Components will be awarded the 2022 Marketing Accomplishment Award on Thursday at the NASCAR Market Awards Reception during NASCAR Champion’s Week in Nashville.

In their third season as an Official Companion, Advance has shown their commitment to grassroots racing, supporting motorists and tracks in nearby communities throughout the United States and Canada.

The entitlement partner of the Advance Vehicle Sections Weekly Series, Progress most not too long ago partnered with the NASCAR Drive for Range Driver Growth Blend, creating new storytelling chances and assisting to livestream the celebration for the first time in software record.

“Advance Auto Elements is very honored to receive this award,” explained Jason McDonell, executive vice president of merchandising, promoting and e-commerce at Progress. “Since turning into a associate of NASCAR, our staff has been targeted on supporting grassroots racing via courses like Advance My Track Obstacle and the Drive for Diversity Combine. As the Official Vehicle Areas Retailer of NASCAR, we seem forward to our ongoing partnership, main courses that advance local racing whilst serving as the auto pieces provider of preference for race enthusiasts.”

For a second time, Advance promoted the Advance My Track Obstacle, concentrating on regional race tracks and communities to raise recognition of and rejoice grassroots racing. Via a customer voting method, the firm awarded Jennerstown (Pa.) Speedway a $50,000 prize, distributing 6,000 tickets to local Advance retailers for totally free admission to the speedway’s celebration occasion.

“Since starting to be an official associate, Progress Automobile Elements has been a significant supporter of grassroots racing, increasing awareness of area racing communities and offering younger motorists with the option to showcase their expertise,” said Michelle Byron, vice president, partnership advertising and marketing at NASCAR. “After the 2022 Advance Automobile Pieces Travel for Variety Blend, we’re thrilled to see what is subsequent as they continue to uncover innovative methods to increase their presence in the activity.”

Closing out the calendar year, Advance served as the primary sponsor of the NASCAR Drive for Variety Driver Enhancement Blend, continuing to increase its presence in the activity. Advance was on-web-site throughout the occasion, capturing content as drivers prepared for and participated in the mix. By way of their sponsorship, the business gave NASCAR the ability to assess additional motorists for the mix as the league also selected more winners in comparison to earlier yrs.